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San Francisco: valoración inmobiliaria
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6Decision AnalysisUn MBA tiene que ayudar a un amigo a identificar propiedades inmobiliarias que podrían ser una buena inversión para obtener rentabilidad a medio o largo plazo. El MBA accede a listados de propiedades, que pueden añadirse a un modelo de regresión para predecir los precios y, al compararlos con los precios de mercado, permiten identificar posibles oportunidades de inversión.Starting at €8.20
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The Jia Wu Expansion
Alegre, Inés; Canela, Miguel ÁngelFocused Case ADFC-3-EDecision Analysis, MarketingSales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideally, it should be followed by other cases in which more advanced methods should be employed. The objective of the case is to illustrate a simple forecasting method for monthly sales data. The data set, supplied in an Excel file (jiawu-a...Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20
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San Francisco: Real Estate Valuation
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6-EDecision AnalysisAn MBA has to help a friend indentify real estate properties that could be a good investment for medium or long term returns. The MBA has access to properties listings and that can be included in a regression model to predict pricing and when compared versus listed prices, allow the identification of investment opportunities.Starting at €8.20
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INES (A): How to Engineer Growth?: An Engineering Consulting Firm must define its growth strategy
Prats, Mª JuliaFocused Case EFC-14-ECorporate Governance, Entrepreneurship, Innovation and ChangeINES Ingenieros Consultores, an engineering consulting firm, developed a niche by becoming the only Spanish engineering company to work on cultural heritage structures in an integral manner. The company did very well in its first years, rapidly increasing the number of engineering projects, revenue and staff members. Since its creation, INES has developed a solid reputation, a highly qualified team and a strong brand name. INES´ success was based...Starting at €8.20
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Open-Plug (A): Surviving a Revenue Blackout in the Mobile Space: A soaring mobile phone software company tries to avoid a crash landing when sales collapse
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-3-EEntrepreneurship, Innovation and ChangeThis FocusCase is about a young French venture capital-backed technology firm, which grows from inception rapidly to more than 60 employees and has developed a "Windows light" for mass-market mobile handsets. While the whole firm is set up for strong future growth, they suddenly lose more than 80% of their revenues within a very short time, pushing the company into an unexpected crisis. The CEO and senior management team have to map out a new str...Starting at €8.20
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OpenPlug (B): Their Way Out of the Dark: Decisions & Consequences
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-6-EEntrepreneurship, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase ¿OpenPlug: Surviving a Revenue Black Out in the Mobile Space (A) [EBC-3-E]. This case B describes the decisions, changes, and actions of the top management team related to their survival strategy, new product and market strategy, and illustrates which consequences their decisions had.Starting at €8.20
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Starting at €8.20
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JacobsRimell (A): liderazgo para salir de la bancarrota: Un CEO asume el rol de "poli malo" para salvar a una empresa británica de software en problemas
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-8Entrepreneurship, Innovation and ChangeEste estudio trata sobre una joven compañía tecnológica del Reino Unido respaldada por capital riesgo que trata de recuperarse de una crisis casi definitiva. La compañía, que ofrece un producto tecnológico relacionado con la gestión de los servicios de banda ancha, VoIP y televisión digital (DTV) para los grandes proveedores de servicios de telecomunicación y servicios por cable, se encuentra al borde de la quiebra tras perder inesperadamente dos...Starting at €8.20
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BrapoTech (A): diseñando una estratégia de nacimiento: Una joven empresa de soluciones para telefonía móvil debe decidir cómo globalizarse de forma inteligente
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-4Entrepreneurship, Information Technologies, Innovation and ChangeEl caso se centra en una pequeña empresa portuguesa de reciente creación -cuyo joven fundador acaba de salir de la universidad- y centrada en el mercado en expansión de la telefonía móvil. La empresa desarrolla soluciones móviles innovadoras que pueden servir a las grandes empresas para hacer negocios con sus clientes y para ofrecerles aplicaciones y servicios de tecnología móvil (por ejemplo, en el ámbito de la banca). En un breve periodo de tie...Starting at €8.20