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    Amazon, Apple, Facebook, and Google 2018

    Deighton, John ; Kornfeld, Leora

    English , Spanish

    • Reference: HBS-513060-E

    • Number of pages: 12

    • Geographic Setting: Geographic Setting:United States

    • Publication Date: Jan 3, 2013

    • Fecha de edición: Jun 15, 2018

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:Apparel accessories;Art supply stores;Online retail;Other services;Retail trade

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    Description

    Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate it in the long run.

    Keywords

    Advertising Analytics Business growth Competitive advantage Disruptive innovation Growth Infrastructure Innovation Internet IT infrastructure Marketing Netiquette Revenue growth Sustainable competitive advantage Technology Web-based technologies