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Amazon: Combatting Antitrust Litigations

Reference: IVEY-9B20M219-E
Year: 2020
Number of pages: 13
Geographic Setting: United States
Publication Date: Jan 6, 2021
Fecha de edición: Jan 6, 2021
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Retail Trade;

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Description

On July 29, 2020, Jeff Bezos, the founder and chief executive officer of Amazon.com Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagi

Learning Objective

This case is intended for undergraduate- or graduate-level courses in business strategy, business law, managerial economics, and strategic management courses. The case elaborates on antitrust challenges faced by firms, despite offering consistently low pr

Keywords

anti-competitive Antitrust Coopetition corporate diversification market power monopoly split-off