Amazon: Combatting Antitrust Litigations

  • Reference: IVEY-9B20M219-E

  • Year: 2020

  • Number of pages: 13

  • Geographic Setting: United States

  • Publication Date: Jan 6, 2021

  • Fecha de edición: Jan 6, 2021

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Retail Trade;

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On July 29, 2020, Jeff Bezos, the founder and chief executive officer of Inc. (Amazon), testified before a United States House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law that was investigating the company for engagi

Learning Objective

This case is intended for undergraduate- or graduate-level courses in business strategy, business law, managerial economics, and strategic management courses. The case elaborates on antitrust challenges faced by firms, despite offering consistently low pr


anti-competitive Antitrust Coopetition corporate diversification market power monopoly split-off