Amazon Food: Biting into the Food Delivery Market in India

  • Reference: IVEY-W25902-E

  • Year: 2021

  • Number of pages: 14

  • Geographic Setting: India

  • Publication Date: Sep 29, 2021

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Accommodation & Food Services

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Description

Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in

Learning Objective

This case is designed for graduate-level marketing management courses covering modules on market entry strategies and competitor mapping. The case is also suitable for a marketing strategy course in modules on understanding the competitive advantage and u

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Keywords

food industry scale-up