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Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

Reference: HBS-518035-E
Year: 2014
Number of pages: 28
Geographic Setting: United States
Publication Date: Feb 15, 2018
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Computers & electronics;Hardware & fasteners;Mobile devices;Technology

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Description

Amazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?

Keywords

Adoption Artificial intelligence Competitive Strategy Computer software Disruptive innovation General management Information technology Innovation Internet Machine-based learning Marketing Mobile devices Platforms Search engines Strategy Technology Technology adoption lifecycle