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    Amazon in 2021

    Gupta, Sunil ; Rodriguez, Margaret L.

    English , Spanish

    • Reference: HBS-514025-E

    • Year: Event Year Start:2014

    • Number of pages: 5

    • Publication Date: Aug 16, 2013

    • Fecha de edición: Apr 26, 2021

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:E-commerce;Online retail;Publishing

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    Description

    The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?

    Keywords

    Business model innovation Business Models Core competencies Ecosystems Expansion Industry analysis Marketing Online media Retail Strategic positioning Technology Web-based technologies