An executive's guide to generative AI : Finding the right use cases and crafting effective prompts

A practical guide for executives on using generative AI as a transformative tool in their organizations, exploring its key benefits and strategic applications. Executives will gain an understanding of how AI-driven content creation, automation and personalization can significantly enhance business efficiency and reduce costs.

Employing a step-by-step framework to craft precise and effective prompts, executives will learn to maximize the quality and relevance of AI outputs, whether for automating tasks or innovating new solutions. The note highlights the value of balancing AI's capabilities with human oversight, ensuring responsible and ethical use while mitigating risks such as bias or inaccuracies.