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    ANCAP

    Stipanicic, Alejandro ; Vilaseca, A.

    • Reference: IEEM-DG-3005

    • Number of pages: 27

    • Publication Date: Mar 1, 2000

    • Fecha de edición: Mar 22, 2005

    • Source: IEEM (Uruguay)

    • Type of Document: Case

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    Description

    El caso describe la estrategia corporativa de la petrolera uruguaya, ANCAP. Permite analizar la cadena de valor en términos de diferenciación y liderazgo en costos de las diferentes actividades para poder reformular la estrategia de la empresa.

    Keywords

    Estrategia corporativa