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Andrés Cardó en el grupo Prisa (B): La crisis de 2016 y la nueva PRISA 2017

By Stein, Guido / Martín, Miguel

Innovation and Change Leadership and People Management

El año 2016 había sido para Andrés Cardó uno de los más duros de su carrera profesional, debido al terremoto de incertidumbres que se habían sucedido de manera inesperada en Latinoamérica y en el Viejo Continente, y que habían afectado principalmente a la situación financiera del Grupo Prisa. Para hacer frente a esta situación, en Prisa Radio se plantearon tres estrategias de actuación: ajustes de gasto ordinario, reestructuraciones y desinversiones.

Collection: IESE (España)

Ref: DPO-404

Format: PDF

Number of pages: 3

Publication Date: Feb 6, 2017

Language: Spanish, English

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Description

Year: 2017

Geographic Setting: España

Learning Objective

Cómo afrontar situaciones de incertidumbre y ejecutar la estrategia

Andrés Cardó en el grupo Prisa (B): La crisis de 2016 y la nueva PRISA 2017

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Andrés Cardó en el grupo Prisa (B): La crisis de 2016 y la nueva PRISA 2017

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