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    Andrés Cardó, Prisa Group (B): The Crisis of 2016 and the New PRISA of 2017

    Stein, Guido ; Martín, Miguel

    English , Spanish

    • Reference: DPO-404-E

    • Year: 2017

    • Number of pages: 3

    • Geographic Setting: España

    • Publication Date: Feb 6, 2017

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    2016 had been one of the toughest years of Andrés Cardó's professional career, due to the unexpected barrage of uncertainties in Latin America and Europe, which had largely affected the financial situation of Grupo Prisa. To address this situation, Prisa Radio proposed three strategies for action: adjustments to ordinary expenses, restructuring and divestments.

    Learning Objective

    How to face situations of uncertainty and execute the strategy

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    Keywords

    Change Crisis Leadership Strategy Uncertainty