Andrés Cardó, Prisa Group (B): The Crisis of 2016 and the New PRISA of 2017
2016 had been one of the toughest years of Andrés Cardó's professional career, due to the unexpected barrage of uncertainties in Latin America and Europe, which had largely affected the financial situation of Grupo Prisa. To address this situation, Prisa Radio proposed three strategies for action: adjustments to ordinary expenses, restructuring and divestments.
Collection: IESE (España)
Ref: DPO-404-E
Format: PDF
Number of pages: 3
Publication Date: Feb 6, 2017
Language: English, Spanish
What material is included in this case:
Description
2016 had been one of the toughest years of Andrés Cardó's professional career, due to the unexpected barrage of uncertainties in Latin America and Europe, which had largely affected the financial situation of Grupo Prisa. To address this situation, Prisa Radio proposed three strategies for action: adjustments to ordinary expenses, restructuring and divestments.
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Year: 2017
Geographic Setting: España
Learning Objective
How to face situations of uncertainty and execute the strategy
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