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Applying Data Science and Analytics at P&G

Datar, Srikant M. ; Mehta, Sarah ; Hamilton, Paul

Reference: HBS-121006-E
Year: Event Year Start:2018
Number of pages: 20
Geographic Setting: Geographic Setting:Ohio;United States
Publication Date: Jul 7, 2020
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Industry Setting:Retail & Consumer Goods

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Description

Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challen

Keywords

Business analysis General management Information management Information systems Innovation Inventions Strategy