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Case

Astro - Schwarzkopf

By Domingo, A. / Farrán, Juan

Marketing

Schwarzkopf es una empresa alemana de productos de peluquería que posee fábricas en varios países de Europa, entre ellos Italia, donde, además, la distribución se está realizando a través de Astro, una empresa especializada. Los cambios políticos del año 1989 motivaron en Schwarzkopf la decisión de invertir en la antigua Alemania del Este, instalando una nueva fábrica que permitía centralizar la producción aprovechando las nuevas posibilidades de la distribución. Esta apertura provocaría el cierre de otros establecimientos, entre ellos el de Italia, en el que no se puede aumentar la producción sin hacer grandes inversiones y la actual ya no es suficiente para cubrir su mercado.

Collection: IESE (España)

Ref: M-886

Format: PDF

Number of pages: 16

Publication Date: Sep 1, 1992

Language: Spanish

Review date: Sep 1, 1992

Description

Year: 1989

Geographic Setting: Italia

Astro - Schwarzkopf

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€8.53

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Astro - Schwarzkopf

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Astro - Schwarzkopf

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