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Aunt Gotha

By Oliver, Xavier

Marketing

The case raises the question of how to expand the population to which a product and its message are addressed.

Collection: IESE (España)

Ref: M-1156-E

Format: PDF

Number of pages: 2

Publication Date: Feb 6, 2003

Language: English

Description

The case raises the question of how to expand the population to which a product and its message are addressed.

Year: 2001

Geographic Setting: Suiza

Aunt Gotha

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Aunt Gotha

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Aunt Gotha

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