Bally AG: The DOT project (A)

English , Spanish

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  • Reference: P-1053-E

  • Year: 2000

  • Number of pages: 19

  • Geographic Setting: Suiza

  • Publication Date: Dec 17, 2002

  • Source: IESE (España)

  • Type of Document: Case

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The case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.

Learning Objective

Analying and improving the supply chain.


Logistics Supply Chain