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Case

Banco Popular Español

By Ballarín Fredes, Eduardo / Boudeguer, R. M.

Se describe la estrategia competitiva del Banco Popular Español, así como su estructura de dirección y procesos internos de organización. Situado a fines de 1993, el Banco Popular se pregunta si debe cambiar su estrategia competitiva ante un posible escenario de tipos de interés bajos y estables. (Also available in English). VIDEO DGV-1.

Collection: IESE (España)

Ref: DG-1064

Format: PDF

Number of pages: 44

Publication Date: Nov 1, 1993

Language: Spanish, English

Review date: Apr 1, 1994

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Description

Year: 1993

Geographic Setting: España

Banco Popular Español

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€8.53

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Banco Popular Español

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Banco Popular Español

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