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    Banco Santander-Banco Popular - 1993

    Canals, Jordi

    • Reference: ASE-335

    • Number of pages: 7

    • Publication Date: Jan 1, 1994

    • Fecha de edición: Jan 1, 1994

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    Este caso discute la situación competitiva del sector bancario en España en 1993 y en particular la guerra del activo iniciada por el Banco Santander.

    Keywords

    Análisis sectorial Estrategia