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    Behavioral Economics and the Service Organization

    Weiss, Elliott N. ; Maiden, Stephen E.

    • Reference: DARDEN-OM-1548-E

    • Number of pages: 7

    • Publication Date: Dec 20, 2017

    • Source: Darden University of Virginia (USA)

    • Type of Document: Technical Note

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    Description

    This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making—in an ethical manner.

    Keywords

    behavioral decision theory Behavioral economics Service management service operations