Being Early Beats Being Better

  • Reference: HBS-F1406D-E

  • Number of pages: 3

  • Publication Date: Jun 1, 2014

  • Source: HBSP (USA)

  • Type of Document: Article

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Research on product adoption in the airline industry suggests that being first to market can make a big difference to an offering's success, even if the customers are companies rather than consumers.


Competitive advantage Product introduction Product life cycle Technology adoption lifecycle Time to market