Skip to the beginning of the images gallery

Being Early Beats Being Better

Greve, Henrich R. ; Seidel, Marc-David L.

Reference: HBS-F1406D-E
Number of pages: 3
Publication Date: Jun 1, 2014
Source: HBSP (USA)
Type of Document: Article

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	HBS-F1406D-E			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Research on product adoption in the airline industry suggests that being first to market can make a big difference to an offering's success, even if the customers are companies rather than consumers.

Keywords

Competitive advantage Product introduction Product life cycle Technology adoption lifecycle Time to market