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Bella Springs

Nicole R.D. Haggerty ; Francis Ayensu ; Jesse Brame ; Chris Lau ; Gerry Li

Entrepreneurship, Service and Operations Management, Strategy

Reference: IVEY-9B13D009-E
Year: 2012
Number of pages: 6
Geographic Setting: Ghana
Publication Date: Apr 16, 2013
Fecha de edición: Aug 3, 2018
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Accommodation & Food Services;

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Description

The founder of a water purification, packaging and distribution company in Ghana, Africa, faced some operational issues. Demand has increased for the company’s water sachets, but the founder needed to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager needed to determine how the company can position itself as a successful high-growth company in a developing and sometimes uncertain Ghanaian economy.

Learning Objective

The primary objective in this operations-based case is for students to determine whether the current production rates are appropriate for the firm to break-even and become profitable in the near future. If the current production rates cannot provide these results, students will need to determine the capacity additions needed to achieve break-even and future profitability.

Keywords

Capacity planning Distribution Emerging markets