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    Ben & Jerry's: Preserving Mission & Brand within Unilever, Teaching Note

    Austin, James E.

    • Reference: HBS-309051-E

    • Year: 2001

    • Number of pages: 7

    • Geographic Setting: Togo

    • Publication Date: Sep 12, 2008

    • Source: HBSP (USA)

    • Type of Document: Teaching Note

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    Description

    Teaching Note for [306037].

    Keywords

    Corporate governance corporate social responsibility Innovation Mergers & acquisitions Mission statements Morale New product marketing Organizational culture