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Big Hit Entertainment and BTS: K-Pop Reaches for a Global Breakthrough

Reference: IVEY-9B18M190-E
Year: 2018
Number of pages: 16
Geographic Setting: South Korea
Publication Date: Dec 19, 2018
Fecha de edición: Dec 19, 2018
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Arts, Entertainment, Sports and Recreation;

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Description

Big Hit Entertainment, a Korean-based producer of popular music content, was promoting its hit "idol group," BTS, as a serious entry in the world’s mainstream musical entertainment business, alongside global performers such as Justin Bieber. The "K-pop ma

Learning Objective

This case is intended for an undergraduate- or graduate-level course on innovation, international business, or managing creative businesses. The case is appropriate to use midway through a course, in a module that examines how creative work processes are

Keywords

creative business entertainment music