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BillGuard

Reference: SGSB-E513-E
Year: 2014
Number of pages: 20
Publication Date: Jun 5, 2014
Source: Stanford Graduate School of Business (USA)
Type of Document: Case

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Description

This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After trying several strategies including entering start-up competitions and selling directly to large American credit card issuers, Samid considers whether he should pivot and completely change BillGuard’s distribution strategy and product design.

Keywords

demand Distribution entrepreneur Mobile applications Personal finance Start-ups web applications