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Blue Ocean vs. Five Forces (Spanish version)
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Reference: HBS-F1005D
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Number of pages: 3
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Publication Date: May 1, 2010
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Source: HBSP (USA)
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Type of Document: Article
Description
A new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.