Blue Ocean vs. Five Forces (Spanish version)

  • Reference: HBS-F1005D

  • Number of pages: 3

  • Publication Date: May 1, 2010

  • Source: HBSP (USA)

  • Type of Document: Article

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Description

A new empirical study compares innovative and competitive strategies. Blue Ocean holds its own-until competition erodes profits from innovation, after 15 or so years. The authors suggest a blend of the two approaches.

Keywords

Blue ocean strategy Competitive Strategy Five forces Innovation