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    BMW: The 7-Series Project (B)

    Pisano, Gary P. ; Rossi, Sharon

    English , Spanish

    • Reference: HBS-695013-E

    • Number of pages: 6

    • Geographic Setting: Germany

    • Publication Date: Sep 28, 1994

    • Fecha de edición: Jan 3, 2002

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Automotive

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    Description

    Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.

    Keywords

    Design Manufacturing strategy Product development Prototypes Quality control R&D