BMW: The 7-Series Project (B)

  • Reference: HBS-695013-E

  • Number of pages: 6

  • Geographic Setting: Germany

  • Publication Date: Sep 28, 1994

  • Fecha de edición: Jan 3, 2002

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Automotive

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Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.


Design Manufacturing strategy Product development Prototypes Quality control R&D