Case
Favorite

Boeing 737 (C)

These cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.

Collection: IESE (España)
Ref: SM-1729-E
Format: PDF
Number of pages: 2
Publication Date: Jun 2, 2022
Language: English

What material is included in this case:

Other supplements

Description

These cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.
Read more
Year: 2011
Geographic Setting: Estados Unidos, Europa

Learning Objective

This case allows discussion of multiple topics. First, there is the question of legacy technology. Most companies at some point face the question of how to update their technology platform. Second, there is the question of competitive interactions and how companies respond to increasing competitive pressure. There is also potential for a discussion of ethics and governance, in considering how Boeing opted to take shortcuts that resulted in accidents that killed hundreds of people.

Boeing 737 (C)

Options of use
Number of copies
- +
As low as €5.74

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"Boeing 737 (C)"