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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour

Bruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard practice in airlines and hotels, with the intention of reaching a "fair" market value. The result was that those seats ended up being priced very highly - some, at several thousand dollars - which caused a public backlash against Springsteen, once viewed by many of his fans as a working-class hero. Could the artist and his manager have handled the situation in a better way? Did the exclusive distribution of tickets via Ticketmaster, a near-monopoly in the US market, exacerbate the situation?

Collection: IESE (España)
Ref: OIT-6-E
Format: PDF
Number of pages: 8
Publication Date: Jan 16, 2023
Language: English

Description

Bruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard practice in airlines and hotels, with the intention of reaching a "fair" market value. The result was that those seats ended up being priced very highly - some, at several thousand dollars - which caused a public backlash against Springsteen, once viewed by many of his fans as a working-class hero. Could the artist and his manager have handled the situation in a better way? Did the exclusive distribution of tickets via Ticketmaster, a near-monopoly in the US market, exacerbate the situation?
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Year: 2022
Geographic Setting: Estados Unidos

Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour

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"Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour"