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Brands and Brand Communication (Portuguese Version, Brazil)
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Reference: MN-344-PB
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Number of pages: 24
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Publication Date: Sep 14, 2004
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Source: IESE (España)
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Type of Document: Technical Note
Description
What is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.
Learning Objective
Poner en conocimiento de los alumnos el estado de la cuestión en el estudio de las marcas de forma simple.