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Brands and Brand Communication (Portuguese version)

By Pratt K. / Oliver, Xavier

Marketing

What is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.

Collection: IESE (España)

Ref: MN-344-PT

Format: PDF

Number of pages: 25

Publication Date: Sep 14, 2004

Language: Portuguese Portugal, Spanish, English

Description

What is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.

Learning Objective

Poner en conocimiento de los alumnos el estado de la cuestión en el estudio de las marcas de forma simple.

Brands and Brand Communication (Portuguese version)

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Brands and Brand Communication (Portuguese version)

Description

Learning Objective

Brands and Brand Communication (Portuguese version)

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