Brilux: The FOT-320 Decision

  • Reference: IVEY-9B04E018-E

  • Year: 2002

  • Number of pages: 4

  • Geographic Setting: Canada

  • Publication Date: May 14, 2004

  • Fecha de edición: Oct 9, 2009

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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BriLux develops early-stage high-speed data networking equipment. In recent month, BriLux customers have hinted that combining ARTRAN, the company's flagship optical data service platform, with a new fiber optic transportation product (tentatively referred to as FOT-320) would increase the market appeal of the company's portfolio. The research and development director must decide whether to support the development of this new product. Excel files are available upon request, products 7B04E018A, 7B04E018B and 7B04E018C.


Decision analysis Probability Risk analysis Simulation