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Building a 'Grand' Style: The John F. Kennedy's Experience

Business Ethics and Corporate Social Responsibility, Leadership and People Management

Reference: DPO-103-E
Number of pages: 10
Geographic Setting: Estados Unidos
Publication Date: Apr 18, 2008
Fecha de edición: May 5, 2015
Source: IESE (España)
Type of Document: Case

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Description

The Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Berlin speech.

Keywords

Communication Management styles Strategy