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    Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) (Portuguese Version)

    Quy, Huy

    • Reference: INSEAD-5195PT-PP

    • Year: 1999-2002

    • Number of pages: 28

    • Publication Date: Jan 1, 2004

    • Source: INSEAD (France)

    • Type of Document: Case

    • Industry Setting: Automobile

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    Description

    Nissan was in a disparate situation, facing huge debts, losses, producing good, albeit ordinary, vehicles. How did Carlos Ghosn and the French team manage to make significant changes in a company deeply imbued with Japanese culture, known for being nationalistic and opposed to major changes? What is Ghosn's way of proceeding to simultaneously cut costs and dramatically spur innovation?

    Keywords

    Innovation Organizational change Strategic implementation