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Bumble

Weaver, Graham ; Feldhausen, Erika ; Mansfield, Imogen

Reference: SGSB-E733-E
Number of pages: 11
Geographic Setting: Texas, USA; London, UK
Publication Date: Feb 11, 2020
Source: Stanford Graduate School of Business (USA)
Type of Document: Case
Industry Setting: consumer technology

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Description

This case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.

Learning Objective

Getting a team onboard with the company’s mission and navigating pushback. Criteria for selecting investors. Handling the evolving personnel needs of a company and evaluating alternatives for employees whose roles have evolved. Addressing an underperforming employee.

Keywords

consumer technology dating app Technology