Calidad en los servicios, La

By Ribera, Jaume

Se presentan una serie de consideraciones sobre la gestión de la calidad en los servicios. Se pasa revista al proceso de producción de un servicio para analizar las operaciones susceptibles de mejora. Se define la calidad desde el punto de vista del usuario y se detallan formas de medir y mejorar la satisfacción del cliente por un servicio determinado.

Collection: IESE (España)

Ref: PN-251

Format: PDF

Number of pages: 15

Publication Date: Jan 1, 1989

Language: Spanish

Review date: Jan 1, 1989

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Calidad en los servicios, La

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Calidad en los servicios, La

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Calidad en los servicios, La

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