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Calle 13: The Urban Band Route to Fame
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Reference: IVEY-9B13A035-E
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Year: 2005-2012
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Number of pages: 14
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Geographic Setting: Puerto Rico
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Publication Date: Nov 18, 2013
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Fecha de edición: Nov 18, 2013
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Arts, Entertainment, Sports and Recreation;
Description
A Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to expand its market, and the members must decide how to proceed: Should the band shed its controversial image in an effort to gain a broader degree of public acceptance? Should it maintain the current style, provoking and delighting listeners with its sometimes scandalous antics?
Learning Objective
·To showcase the difficulties faced when political and cultural sectors become intertwined. ·To provide students with the opportunity to conduct situational analysis in a sector that focuses on services consumed for their artistic, cultural or entertainment value. ·To provide students with the opportunity to work on suggestions for the future of a world-renowned musical group.