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Cameron Auto Parts: Joint Ventures, Licensing or Exporting

Reference: IVEY-9B16M044-E
Year: 2015
Number of pages: 8
Geographic Setting: United Kingdom; United States; France, Australia
Publication Date: Mar 24, 2016
Fecha de edición: Feb 24, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

In 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to Cameron Auto Parts: Early Internationalization, case (9B16M043).

Learning Objective

When taught back-to-back, the Cameron Auto Parts cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.

Keywords

Corporate strategy Exporting joint venture Licensing SME