Canadian Tire Corporation Limited - Circular Saw Line Review Process

  • Reference: IVEY-9A98A016-E

  • Year: 1997

  • Number of pages: 25

  • Geographic Setting: Canada

  • Publication Date: Aug 5, 1998

  • Fecha de edición: Jan 22, 2010

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Large

  • Industry Setting: Retail Trade;

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Description

The buyer of power tools and power tool accessories for Canadian Tire Corporation had to make a decision regarding the depth and breadth for the circular saw product line. The previous year's assortment did not perform up to expectations and the company experienced a significant decrease in sales in that category. The buyer had six weeks to complete a strategy to increase profitability in the line and to decide which products would make up Canadian Tire Corporation's assortment.

Keywords

Competition Merchandising Profitability Analysis Retailing