Carrera, S.A.

  • Reference: DG-959-E

  • Year: 1988

  • Number of pages: 7

  • Geographic Setting: España

  • Publication Date: Jan 1, 1990

  • Fecha de edición: Jan 24, 2007

  • Source: IESE (España)

  • Type of Document: Case

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In the context of the delicate situation of a small soft drink company founded a couple of years previously by two young Valencians, this case presents a varied set of factors that make the company's owners wonder whether they should continue with the business or not. The case offers a good teaching opportunity for practicing the collection of relevant but simple information, and for applying useful methodologies for the analysis of business situations, and evaluating action alternatives on the basis of both quantitative and qualitative criteria.


Business Administration Decision Analysis Entrepreneurs Planning Production