Caso Glovo: ¿Ha llegado la agilidad estratégica para quedarse?

By De Diego, Enrique / Susaeta, Lourdes / Pin, José Ramon

Utilizando Glovo como caso práctico, en este artículo se presenta el concepto de agilidad estratégica y su relación con las metodologías ágiles. Y es que esta aplicación ha integrado y escalado diferentes funcionalidades después de probarlas, pasando de ser una app monoservicio a ser un proveedor de entrega de productos y reparaciones a domicilio, capaz de integrar aún nuevas funcionalidades.

Collection: Harvard Deusto Business Review (España)

Ref: HDBR-16

Format: PDF

Number of pages: 9

Publication Date: Jun 1, 2021

Language: Spanish

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Caso Glovo: ¿Ha llegado la agilidad estratégica para quedarse?

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Caso Glovo: ¿Ha llegado la agilidad estratégica para quedarse?

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Caso Glovo: ¿Ha llegado la agilidad estratégica para quedarse?

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