Sony PlayStation 3: Game Over

  • Reference: HBS-508076-E

  • Year: 2006

  • Number of pages: 26

  • Publication Date: Mar 10, 2008

  • Fecha de edición: Apr 14, 2008

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Games;Publishing

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Description

Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model based on the sale of the hardware and game titles. Can be used with "Home Video Games: Generation Seven" (505-072), which provides supplementary information on the industry.

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Keywords

Competition Innovation Network effects Product positioning Technology