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CJ E&M: Creating a K-Culture in the U.S., Teaching Note

Reference: HBS-516022-E
Year: 2012
Number of pages: 46
Publication Date: Jul 30, 2015
Fecha de edición: Jul 30, 2015
Source: HBSP (USA)
Type of Document: Teaching Note
Industry Setting: Arts, entertainment & sports

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Description

This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing strategy and plan for the event. The teaching note also gives ideas for how to tackle issues such as the connection between culture and consumption and how cultures spread globally.

Keywords

Marketing channels Marketing plans Marketing strategy