Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)
Describes the retailer-supplier negotiations of Tom Muccio, one of the earlier Procter & Gamble (P&G) employees to be based in Bentonville, Arkansas, in negotiating the early operational components of the supplier-retailer partnership between P&G and Wal-Mart in the late 1980s. Provides background on the supplier-retailer relationship and negotiation barriers encountered when executing operational components of the partnership.
Collection: HBSP (USA)
Ref: HBS-907013-E
Format: PDF
Number of pages: 13
Publication Date: Jan 10, 2007
Language: English
Review date: Jan 20, 2010
What material is included in this case:
Description
Describes the retailer-supplier negotiations of Tom Muccio, one of the earlier Procter & Gamble (P&G) employees to be based in Bentonville, Arkansas, in negotiating the early operational components of the supplier-retailer partnership between P&G and Wal-Mart in the late 1980s. Provides background on the supplier-retailer relationship and negotiation barriers encountered when executing operational components of the partnership.
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Year: 1987
Geographic Setting: Arkansas
Industry Setting: Retail trade
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"Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)"
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