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Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A) and (B) (Portuguese Version)

By Barsoux, Jean-Louis / Hughes, Kathryn

The present case study raises a number of questions concerning how a new leader builds credibility, sustains a painful change plan, gets support, ensures constant and detailed communication, both sells growth and cuts, imposes sense of responsibility, measures evolution and maintains the dynamics of change.

Collection: INSEAD (France)

Ref: INSEAD-5095PT-PP

Format: PDF

Number of pages: 26

Publication Date: Jan 14, 2010

Language: Portuguese Portugal, English

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Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A) and (B) (Portuguese Version)

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Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A) and (B) (Portuguese Version)

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Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A) and (B) (Portuguese Version)

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