Looking for (e)Harmony

A growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?

Collection: Darden University of Virginia (USA)
Ref: DARDEN-BRI-1003-E
Format: PDF
Number of pages: 3
Publication Date: Feb 14, 2011
Language: English
Review date: Jun 21, 2011

Description

A growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?
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Industry Setting: Consumer Goods

Looking for (e)Harmony

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"Looking for (e)Harmony"