Compact Fluorescent Bulbs: 15 Years Later

  • Reference: DARDEN-M-0766-E

  • Number of pages: 5

  • Publication Date: Dec 9, 2008

  • Fecha de edición: Aug 26, 2010

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Consumer Goods

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Compact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.


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