Compact Fluorescent Bulbs: 15 Years Later

By Spekman, Robert E. / Farris, Paul W. / Webb, Marjorie

Marketing

Compact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0766-E

Format: PDF

Number of pages: 5

Publication Date: Dec 9, 2008

Language: English

Review date: Aug 26, 2010

Description

Industry Setting: Consumer Goods

Compact Fluorescent Bulbs: 15 Years Later

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Compact Fluorescent Bulbs: 15 Years Later

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Compact Fluorescent Bulbs: 15 Years Later

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