Purpose drives performance

  • Reference: 75116

  • Number of pages: 5

  • Publication Date: Dec 1, 2020

  • Source: IESE (España)

  • Type of Document: Article

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Description

A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.

Keywords

camaraderie Christopher A. Bartlett Clarity Keynes meaning middle ranks performance profit maximization purpose Rebecca Henderson Sumantra Ghoshal Viktor Frankl