Purpose drives performance

  • Reference: 75116

  • Number of pages: 5

  • Publication Date: Dec 1, 2020

  • Source: IESE (España)

  • Type of Document: Article

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A corporate purpose beyond profit maximization is associated with better firm performance – if that purpose is strongly held by mid-level managers and accompanied with clear direction and resources from management.


camaraderie Christopher A. Bartlett Clarity Keynes meaning middle ranks performance profit maximization purpose Rebecca Henderson Sumantra Ghoshal Viktor Frankl