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When the product offer isn't clear, change the way people think about it
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Reference: 75531
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Number of pages: 5
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Publication Date: Sep 1, 2021
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Source: IESE (España)
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Type of Document: Article
Description
If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE’s Romain Boulongne.