What is Success in Innovation
Divergent views exist on how to define innovation and measure success in innovation. However, this article contends simply that “innovation is the process of change that creates and grows wealth.” Accordingly, the purpose and key success metric of innovation is the creation of wealth. After examining various perspectives on innovation and justifying this view, this article shows how net cash flow is the best metric of wealth creation. It concludes with two notable innovation failures, involving wind turbines and electric cars.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B11TD06-E
Format: PDF
Number of pages: 12
Publication Date: Jul 1, 2011
Language: English
Description
Divergent views exist on how to define innovation and measure success in innovation. However, this article contends simply that “innovation is the process of change that creates and grows wealth.” Accordingly, the purpose and key success metric of innovation is the creation of wealth. After examining various perspectives on innovation and justifying this view, this article shows how net cash flow is the best metric of wealth creation. It concludes with two notable innovation failures, involving wind turbines and electric cars.
Read more
Leave your rating
"What is Success in Innovation"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals