What is Success in Innovation

Divergent views exist on how to define innovation and measure success in innovation. However, this article contends simply that “innovation is the process of change that creates and grows wealth.” Accordingly, the purpose and key success metric of innovation is the creation of wealth. After examining various perspectives on innovation and justifying this view, this article shows how net cash flow is the best metric of wealth creation. It concludes with two notable innovation failures, involving wind turbines and electric cars.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B11TD06-E
Format: PDF
Number of pages: 12
Publication Date: Jul 1, 2011
Language: English

Description

Divergent views exist on how to define innovation and measure success in innovation. However, this article contends simply that “innovation is the process of change that creates and grows wealth.” Accordingly, the purpose and key success metric of innovation is the creation of wealth. After examining various perspectives on innovation and justifying this view, this article shows how net cash flow is the best metric of wealth creation. It concludes with two notable innovation failures, involving wind turbines and electric cars.
Read more

What is Success in Innovation

Options of use
Number of copies
- +
As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"What is Success in Innovation"