Elección. Segmentación del mercado

By Font, Vicente

Marketing

Plantea alternativas para elegir un mercado, destacando la posibilidad en ciertas ocasiones de segmentarlo, es decir, de trabajar sólo en una parte de ese mercado.

Collection: IESE (España)

Ref: MN-345

Format: PDF

Number of pages: 15

Publication Date: Nov 9, 2004

Language: Spanish

Description

Plantea alternativas para elegir un mercado, destacando la posibilidad en ciertas ocasiones de segmentarlo, es decir, de trabajar sólo en una parte de ese mercado.

Elección. Segmentación del mercado

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Elección. Segmentación del mercado

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Elección. Segmentación del mercado

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