Bunge Ibérica: The Plants That Came Back
Bunge was a leading company in the food and agriculture industry. In the Iberian Peninsula, it had taken over the staff and client base from a company called Transcatalana de Comercio, a trader of grains, soybeans and byproducts that operated in the Spanish market. That is how Bunge Ibérica was created, and Lluís Domingo served as its CEO.
Based on a report that Bunge had commissioned to a consultant in 1998, Lluís was faced with a difficult situation: he had to decide whether to shut down a number of factories in the Peninsula. Soybeans are mainly grown in Brazil, the United States and Argentina. After the beans are harvested, they are sent to milling plants where they are transformed into oil and meal for both human and animal use. The byproducts are then sent to different target markets, in keeping with demand. However, according to the consulting company, in order to optimize their costs Bunge should do its milling at the point of origin, near the fields.
After learning that Alberto Weisser, Bunge's CEO, had chosen him for the study commission, following his contribution during the executive session in May 2003, Lluís was faced with several questions: Was there a future for Bunge's industrial operations in the Peninsula and in what configuration? Would it be possible to maintain all of the plants?
Based on a report that Bunge had commissioned to a consultant in 1998, Lluís was faced with a difficult situation: he had to decide whether to shut down a number of factories in the Peninsula. Soybeans are mainly grown in Brazil, the United States and Argentina. After the beans are harvested, they are sent to milling plants where they are transformed into oil and meal for both human and animal use. The byproducts are then sent to different target markets, in keeping with demand. However, according to the consulting company, in order to optimize their costs Bunge should do its milling at the point of origin, near the fields.
After learning that Alberto Weisser, Bunge's CEO, had chosen him for the study commission, following his contribution during the executive session in May 2003, Lluís was faced with several questions: Was there a future for Bunge's industrial operations in the Peninsula and in what configuration? Would it be possible to maintain all of the plants?
Collection: IESE (España)
Ref: P-1128-E
Number of pages: 13
Publication Date: Oct 29, 2013
Language: English, Spanish
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Description
Bunge was a leading company in the food and agriculture industry. In the Iberian Peninsula, it had taken over the staff and client base from a company called Transcatalana de Comercio, a trader of grains, soybeans and byproducts that operated in the Spanish market. That is how Bunge Ibérica was created, and Lluís Domingo served as its CEO.
Based on a report that Bunge had commissioned to a consultant in 1998, Lluís was faced with a difficult situation: he had to decide whether to shut down a number of factories in the Peninsula. Soybeans are mainly grown in Brazil, the United States and Argentina. After the beans are harvested, they are sent to milling plants where they are transformed into oil and meal for both human and animal use. The byproducts are then sent to different target markets, in keeping with demand. However, according to the consulting company, in order to optimize their costs Bunge should do its milling at the point of origin, near the fields.
After learning that Alberto Weisser, Bunge's CEO, had chosen him for the study commission, following his contribution during the executive session in May 2003, Lluís was faced with several questions: Was there a future for Bunge's industrial operations in the Peninsula and in what configuration? Would it be possible to maintain all of the plants?
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Based on a report that Bunge had commissioned to a consultant in 1998, Lluís was faced with a difficult situation: he had to decide whether to shut down a number of factories in the Peninsula. Soybeans are mainly grown in Brazil, the United States and Argentina. After the beans are harvested, they are sent to milling plants where they are transformed into oil and meal for both human and animal use. The byproducts are then sent to different target markets, in keeping with demand. However, according to the consulting company, in order to optimize their costs Bunge should do its milling at the point of origin, near the fields.
After learning that Alberto Weisser, Bunge's CEO, had chosen him for the study commission, following his contribution during the executive session in May 2003, Lluís was faced with several questions: Was there a future for Bunge's industrial operations in the Peninsula and in what configuration? Would it be possible to maintain all of the plants?
Year: 2003
Geographic Setting: Argentina, Brazil, Spain
Industry Setting: Food and Drink
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