Basic Economic Models for the Digital Economy

This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.

Collection: IESE (España)
Ref: SIN-55-E
Number of pages: 12
Publication Date: Jun 22, 2018
Language: English, Spanish

Description

This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.
Read more

Learning Objective

This manuscript is divided into segments. Each segment introduces and develops a concept or business model and finishes with one or two directly applicable lessons for the reader to remember as well as a question for reflection at the top management and firm governance level.

Basic Economic Models for the Digital Economy

Options of use
Number of copies
- +
As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"Basic Economic Models for the Digital Economy"